Despite all the network traffic which you see flowing into your website and interacting with your consumer product, do you know that only 8% of this traffic is actually interested in hitting the checkout button? It seems like the real challenge out there is to convince the remaining 92% to do the same.
Only then your business will become 100% profitable! Sounds like an ideal goal to achieve, doesn’t it?
When a major audience coming to your website is not so sure whether they are interested to purchase your product or to jump to a different alternative, it becomes your duty to optimize your website so visitors can turn into potential customers for your business. Why? Because they are business fuel.
From using strong visuals to empowering audiences with compelling content, from professional logo design to adding interactive elements, there are countless ways on how one can convert visitors.
All it takes is a bit of thinking outside the box for the average entrepreneur mind.
Do you want to see your website to stand above the competition? Do you want to see it crunch some eye-opening numbers to convert visitors? Here are some great tactics to help you drive customers.
1) Your Website Content is the Core Player
The content of your website is equally important just as much as the aesthetics of your website. Do you know that content is what makes sure that your customer leaves with an empty cart or purchase? Some websites use the element of urgency to convince the customer so they make a purchase instead of simply passing up on a great deal.
Here is a great example for your reference:
Do you see how this page has created a sense of urgency among its target audience? To make his message more powerful, he has also put up a discount offer with a limited time offer for them.
How does it work psychologically? A consumer coming to a website has an innate fear of missing out an interesting discount offer. You, on the other hand, are simply cashing that opportunity for business. A discount with a limited product in stock often has better chances of scoring customers, then a discount with just a limited time offer. Hence, a timer locked in with a limited product in stock strategically designed can often compel the customers to make a purchase than to skip elsewhere.
2) Make the Best Use of the Power of Imagery
Ever been to an e-commerce store and purchased something which has poor quality images online? A website with poor quality images can never sell even the best quality products. If you have been associated with the e-commerce business, then I am sure the message is loud and clear! Never Use Low-Quality Stock Images for Your Products! Same goes for every other business on the block.
Hence, it is always advised that you use some high quality and self-describing images on your website so your customers never have to walk away confused or lost keeping your specific product in mind.
One way is to take photos of your product from several different angles. It will provide liberty to your specific audience to see the desired product from different views. Use a white background to sharpen up the images. Statistics reveal that 83% of the shoppers mostly make a purchasing decision based on the high-quality image they are viewing, whereas 60% of the shoppers want to see at least four to five images of the same product when they are browsing it on the Internet.
Businesses which are leveraging the power of high-quality visuals are making the most in business.
3) Personalization of Business is the New Way Forward
Personalization is the new norm for international businesses. It has become an innate thing for consumers when they are visiting your online product. Due to the consistent use of smartphone technology, they have become open to this new era of digital media where products are more AI specific and convincing to customers. In short, customers want to feel special and apps are giving them the opportunity to feel that way. Hence, the element of personalization has become imminent.
Businesses which are introducing bots at the backend of their website which is capable to access the visitors browsing history and their preferences, and cater the website to fulfill their requirement are becoming the next big thing. When your website starts providing custom recommendations to users, they will be more likely to end up purchasing something as it caters to their perfect needs like no other.
For example, if you were previously searching for a watch and suddenly you see a company ad called Swatch on your Facebook Live Feed. Out of curiosity, you click on that ad and it takes you to an online store, which has the same exact watch which you were searching for, the previous day! You will think your machine has become smart enough to judge what you desired before you even revealed to it!
That’s good enough reason for the average customer to make a purchase.
Do you know that almost 49% of the online shoppers impulsively buy something when recommended?
4) Ask them Again, It May Have Skipped Their Mind
It may come to you as a shocking revelation but almost 70% of the buyers abandon shopping carts just because they are not interested to make a purchase. It doesn’t really matter why, when or how they lose their interest in their purchase, as a business owner you should always find ways to bring them back to their purchase. Your end result is, after all, to convince the individual to shop from you.
One way of doing it is by using a follow-up email chain. Sometimes, it is considered a gentle push or a timid knock on the door of your customers reminding them about their purchase. Use a casual tone,
“Hey, James! I saw that you showed a keen interest in one of our products, and you chose the product for yourself as well! Apparently, we can see your purchase in the shopping cart but no around the receive the package! James, we want you to know that you are our valued customer. We want you to come back and receive your package. After all, we can’t hold onto it for long.”
Never underestimate the power of cold pitch emails! They sell products more than you think.
So here are my top tips on how you should never let your customers walk away from your consumer product! Was the most engaging? I am sure it was informative. Leave your comment and let us know.